Concert , Nature and Scope of Marketing Management
Marketing Philosophies
Consumer and Industrial Markets (Classification of Market on the basis of Customer)
Market Measurement: (Sales Potential, Market Share)
STP Cycle (Meaning of Segmentation, Basis of Segmentation, Process of Segmentation)
Market Targeting (concept only)
What's Positioning? (Nature, concept, importance)
What's Marketing Mix?
Product Mix (Definitions of Depth, Breadth, Length of Product Mix)
New Product Development
Product Life Cycle
Pricing Methods
Concept of Marketing Communication
Advertising, Personal Selling, Sales Promotion (use of Communication Mix)
Channels of Distribution (Levels and Types)
Role/Functions of Chanel Members
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